Magazine article International Trade Forum
World Trade Promotion Organization Conference and Awards 2010
The 8th World Trade Promotion Organizations Conference and Awards will be hosted by ProMexico in Rivera Nayarit, near Puerto Vallarta, Mexico on 14-15 October 2010. The biennial conference will bring together global leaders of trade promotion organizations (TPOs) and other major trade support institutions (TSIs) to discuss their common concerns and recognize TPOs that excel in their practices.
The conference provides a forum for TPOs and others interested in export promotion to address issues relevant to their work. The 2010 conference will focus on the need for effective measurement and reporting on the outcomes of trade development and promotion initiatives offered by public TSIs. This topic is a growing concern for TPOs, as governing bodies are increasingly challenging them to show greater effectiveness with fewer resources.
Addressing the challenges of recording and reporting outcomes and impact has been high on the agenda of TPOs and governments for more than a decade, but pressure has increased significantly in the past two years. Proving the effectiveness of initiatives and demonstrating that they are constantly working to improve their impact over time still remains problematic for TPOs. This is mainly due to the lack of a globally accepted standard for measuring and reporting the outcomes and impact of trade promotion and development initiatives against the use of resources. …