Magazine article Risk Management

The Art of Choosing

Magazine article Risk Management

The Art of Choosing

Article excerpt

THE ART OF CHOOSING

by Sheena Iyengar

[ILLUSTRATION OMITTED]

We all know that the decisions we make in life ultimately shape who we are and what we become. But rarely has there been a book that delves into each and every choice we make quite like The Art of Choosing. Author Sheena Iyengar relies on a lifetime immersed in the field of psychology to thoroughly and successfully explore the science behind the way the brain--both consciously and subconsciously--explores options in life.

Iyengar, a professor at Columbia Business School and the university's department of psychology, details numerous influences on our choices--one of the most important being culture. Did you know that choice is valued much more highly in the United States than it is in Japan? In one of the many studies Iyengar cites (most of which are her own), she finds that the Japanese "often wanted someone else to decide, for example, what they ate, what they wore, when they woke up in the morning, or what they did at their job. …

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