Magazine article Marketing

Brand Manager of the Week: David Cherrie, Brand Manager, Golden Wonder

Magazine article Marketing

Brand Manager of the Week: David Cherrie, Brand Manager, Golden Wonder

Article excerpt

- Describe yourself in three words.

Energetic, ambitious and dedicated.

- How would you define marketing?

Getting people to want something they didn't know they needed.

- What would you be if you weren't a brand manager?

An airline pilot.

- What advice would you give someone starting their marketing career today?

Work hard, be willing to learn, show commitment and determination and try to enjoy every day.

- What attracted you to your job?

I am able to treat the areas I look after like my own small business, which gives me the freedom to be innovative and creative in order to get the best results.

- What was your first job?

In sales, working at Electrolux.

- How did you get your first job?

Through a university job fair.

- What hobbies do you have?

I love photography, skiing and travelling whenever I can.

- What makes you angry?

People who don't pull their weight.

- What's your favourite holiday destination? …

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