Magazine article Marketing

Marketing Mole: We'll Call You - Ryanair

Magazine article Marketing

Marketing Mole: We'll Call You - Ryanair

Article excerpt

Moles have very small bladders, so when we heard that Ryanair was planning to charge passengers to use its loos, we decided to flush out the true story.

Mktg: I understand that Ryanair is going to charge pounds 1 to use the toilets.

Ryanair: No, that's not correct. We don't do that. It's probably just an exaggeration, but no, we don't do that.

Mktg: So you won't start charging pounds 1 to use the toilets?

Ryanair: No, no, no, no.

Mktg: Is that definite?

Ryanair: Yes, that's definite.

Mktg: Some of the details have been quite particular about how you have to insert the coin into the door to use the toilet.

Ryanair: I can check with the supervisor right now if you want.

Mktg: Yes, thank you. (Marketing is placed on hold.)

Ryanair: No, I just checked with my supervisor and he says we definitely won't be charging.

Mktg: And it won't happen at any point in the future.

You won't be doing anything like that?

Ryanair: It won't be happen, no.

Mktg: I was wondering - if I got onto a plane and I didn't have any change, what would happen?

Ryanair: No, no, no. You don't have to worry about. It won't happen.

Mktg: So it's definitely not going to happen. …

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