Magazine article Parks & Recreation

Expanding Our Horizons

Magazine article Parks & Recreation

Expanding Our Horizons

Article excerpt

Each month, a great deal of work goes into the production of Parks & Recreation magazine. Deadlines are set (then revised). Words are minced for economy's sake. Photographs are gathered and captions written. Ads are received and placed. Collaboration takes place between editors and writers.

Through all of this, our guiding direction is to provide our members--and other stakeholders--with a product that is helpful, applicable, and relevant to their primary needs.

That said, a heck of a lot of good material ends up on the cutting-room floor. Because no matter how hard we try, there's always something that just doesn't fit. Or that might be more appropriate delivered via a different medium.

Our solution? P&R Now, the new Web log, or blog, of Parks & Recreation magazine. From online exclusives to author interviews to Web-only case studies and other tools, this new online venue will allow us to rescue and repurpose additional content that you would have otherwise missed. …

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