Magazine article University Business

Outsourcing, Insourcing-And Everything in Between

Magazine article University Business

Outsourcing, Insourcing-And Everything in Between

Article excerpt

AS SPRING SEMESTER 2010 DRAWS TO A close, a new generation of aspiring students are plugging into Facebook, Twitter, and importantly, student activities portals--pumping out concert tickets, premium movie seats, and gourmet pizzas (critical nourishment for burning the midnight oil for spring semester cram sessions).

Looking at next fall's entering freshmen enrollment pool, chances are the student's online inquiry has triggered a personalized text message within five minutes, and a personal follow-up telephone call within 24 hours--so he or she knows that their college of choice is willing and able to facilitate a smooth admissions path. Indeed, today's virtual admissions office offers a range of services beyond recruitment, including career counseling, individualized learning assessment, class placement and academic advising and, significantly, financial aid and course registration.

Anyone who has recently navigated the student admission process knows that behind the voice is a well-oiled enrollment marketing enterprise that invites a one-stop admissions process, supported by 24/7 call centers and direct mail fulfillment. …

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