Magazine article Management Today

Don't You Believe It ... If It Ain't Broke, Don't Fix It

Magazine article Management Today

Don't You Believe It ... If It Ain't Broke, Don't Fix It

Article excerpt

This pearl of popular business wisdom is a truly awful principle to work to. Here's why ...

If it's not broken, it probably will be soon, thanks to pressures from new technology, market shifts, customer behaviour, competition Successful companies make sure that they never forget this. Look at the two firms that have made the most money, for the longest time, in the computer business: Intel and Microsoft. It was Andy Grove who, when head of Intel, observed that 'only the paranoid survive'. And Kevin Turner, chief operating officer of Microsoft, recently described the 'healthy level of insecurity' that drives Microsoft's constant innovation. Microsoft's PC operating system business isn't broken - it's currently shipping vast quantities of Windows 7 - but the firm is nevertheless working hard on developing its presence in the next big thing, cloud computing.

The business lifespan is finite. Look back far enough and you will see that everything you or your predecessor was doing at the time is now defunct. …

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