Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Fiona McAnena, Group Brand Director, Bupa

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Fiona McAnena, Group Brand Director, Bupa

Article excerpt

- The first result is a Brand Republic news story announcing McAnena's appointment at Bupa in January 2009.

- The second links to an interview dated July 2001, when McAnena was appointed chief executive of CIA UK.

- The third result takes us to her LinkedIn profile.

- Fourth is a testimonial from McAnena's time at PepsiCo.

- Fifth is a reference to her 'pen portrait' in Marketing in 2001.

VERDICT: The paucity of recent results is not ideal, although it does allow us to chart McAnena's career over the past decade and see that she must have been doing something right.

ACTION: While McAnena's quickly abandoned Twitter feed suggests she has little taste for social media, it is important for her to complete one piece of prominent PR activity a year to keep her profile up to date One step would be to add more detail to her LinkedIn profile.

Bupa appoints Fiona McAnena as group brand director ...

19 Jan 2009 ... Bupa appoints Fiona McAnena as group brand director - Brand Republic News. Read Bupa appoints Fiona McAnena as group brand director and ...

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OPINION: Question Time With - Fiona McAnena. CIA's CEO ...

Read OPINION: Question Time With - Fiona McAnena. …

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