Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Paul Fraser, Marketing Director, Foods, Dairy Crest

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Paul Fraser, Marketing Director, Foods, Dairy Crest

Article excerpt

- The first search result takes us to the profile of an actor and writer on IMDB.

- The second and third link to the Paul Fraser Collectibles website; the former takes us to the main page and the latter to the stamps section.

- Fourth is the image results and fifth is the video results for Paul Fraser.

Verdict - Competing against an entry on imdb.com and a website that includes Paul Fraser in the domain name is tough. That said, a search that combines Dairy Crest with Paul Fraser, returns very little information.

Action - Paul Fraser is not an uncommon name online (there are 79 of them on LinkedIn alone), so any attempt to build up his profile online will need sustained action. Setting up a blog and posting regularly, as well as frequent tweets and more PR with relevant media other than TalkingRetail.com, would improve matters.

Paul Fraser (I)

Writer: Dead Man's Shoes. Visit IMDb for Photos, Filmography, Discussions, Bio, News, Awards, Agent, Fan Sites.

www.imdb.com/name/nm0292211/- Cached - Similar

Paul Fraser Collectibles/News

Latest news from the world of high-end collectibles and investments. …

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