Magazine article Marketing

Marketer in the News: Duncan Lewis

Magazine article Marketing

Marketer in the News: Duncan Lewis

Article excerpt

- Why is Lewis in the news?

Duncan Lewis has been appointed as the first group marketing and development director at Age UK, the organisation created by the merger of Help the Aged and Age Concern, which is now the biggest charity in the country.

Lewis has experience across a range of sectors. He was previously marketing director at commercial property company Land Securities and marketing director at Barclays Premier Banking. He takes over from interim marketing director Lisa McCormack.

- What is the first thing on his agenda?

Lewis really has his hands full taking on this job. The charity has just launched a pounds 10m ad drive featuring actors Sir Ian McKellen, Brian Cox and Eleanor Bron providing voices for elderly people in the UK.

The campaign, which was created by Karmarama and Kitcatt Nohr Alexander Shaw, aims to raise awareness of the plight in which some of the old people across the UK find themselves.

- What challenges does Lewis face? …

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