Magazine article Marketing

Brand Manager of the Week: Shah Khan, Senior Brand Manager, Levi Roots

Magazine article Marketing

Brand Manager of the Week: Shah Khan, Senior Brand Manager, Levi Roots

Article excerpt

- Describe yourself in three words.

Creative, dedicated, saucy.

- How would you define marketing?

Capturing the imagination of the consumer, adding value for the consumer and, ultimately, building a strong relationship with them.

- What would you be if you weren't a brand manager?

WBC Welterweight Boxing Champion.

- What advice would you give someone starting their marketing career today?

Listen. Learn. Try to experience all aspects of running a business. Live and breathe your brand. Build relationships across functions. Prove your worth by making money for your business.

- What attracted you to your current job?

Working with the funkiest Rasta in the UK.

- What was your first job?

Graduate management trainee at Manor Bakeries.

- How did you get your first job?

I applied online and pretended I loved cakes at the interview.

- What hobbies do you have?

Thai-boxing, ju-jitsu, keeping fit and sports in general. I also find painting and cooking fun and relaxing.

- What makes you angry?

Negative people. …

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