Magazine article Marketing

Brand in the News: Facebook

Magazine article Marketing

Brand in the News: Facebook

Article excerpt

- Why is Facebook in the news?

Facebook is facing a backlash over its approach to privacy, which has led some users to delete their profiles. Last year the social networking site, which has 400m users worldwide, announced that some personal information would be made publicly available if users did not opt out; earlier this month, it said it would no longer compel third-party partner sites to delete Facebook user data within 24 hours. Several US senators have called for the site to rethink its privacy safeguards, while the European Commission has written an open letter demanding action. European data protection officials branded Facebook's recent error of making private information publicly viewable by default 'unacceptable'.

- What has Facebook done about it?

The controversy led Facebook to call a company-wide meeting to discuss privacy, but it was played down as 'routine'. In a statement, it said: 'We have an open culture and it should come as no surprise that we're providing a forum for employees to ask questions on a topic that has received a lot of outside interest . …

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