Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Pepsi in football push

Pepsi is teaming up with Microsoft Advertising to launch a series of football games on the MSN web portal. Players start the game as a waterboy before appearing in an ad shoot with global football stars and then taking part in a cup final. The Football Hero promotion, which will run across 17 countries, was created by digital agency Kempt with Kerb, Koko and Matmi.

- Levi Roots meals

Kerry Foods is rolling out a range of Levi Roots chilled Caribbean meals. The nine variants include Jamaican Coconut Chicken Curry and will be priced at pounds 2.99. The line will launch exclusively in Tesco from 26 May, supported by an in-store, experiential and sales promotion campaign created by 3sixteen.

- RIM tablet computer

BlackBerry manufacturer Research in Motion (RIM) is set to enter the tablet computer market later this year. The electronics company will launch a device to take on Apple's iPad, as well as HP, which also has plans for a tablet computer.

- Absolute 90s station

Absolute Radio is to launch a digital station in London next month Absolute 90s will be aimed at Absolute Radio's target market of 'reluctant adults', and will play music from 90s acts including Blur, Oasis, Texas, Lenny Kravitz and Manic Street Preachers.

- Courvoisier TV tie-up

Courvoisier, the UK's bestselling Cognac, is to become the first sponsor of The Daily Show on More4. The deal, brokered by ZenithOptimedia, is part of a pounds 15m investment in Courvoisier in the UK by brand owner Maxxium. It comprises a series of idents to be screened for a year from next month, promoting Courvoisier as a mixable drink.

- Phones4u campaign

Mobile retailer Phones4u has launched an pounds 8m campaign with the strapline 'Phones4u - it's what we do'. The first phase of the activity, created by Adam & Eve, focuses on a group of prison guards who, instead of watching their inmates, are distracted by the features of the Sony Ericsson Xperia X10 handset, which is available in Phones4u stores.

- Powerade signs Ennis

Powerade, Coca-Cola's sports-drink brand, has signed up World Champion heptathlete Jessica Ennis as a brand ambassador. The announcement of the deal coincided with the Powerade GreatCity Games in Manchester last weekend. Ennis has won gold at the IAAF World Championships and IAAF Indoor World Championships and has been tipped to be the face of the London 2012 Olympics.

- Npower rolls out app

Npower is rolling out a print and poster ad campaign to back the launch of an app for the iPhone and Android handsets that enables customers to input meter readings electronically. The app also includes games and the brand's ads with Aardman Animation characters Wallace and Gromit.

- Cutty Sark joins band

Cutty Sark has agreed a tie-up with Asian Dub Foundation to push its 'independent' positioning. The whisky brand has undertaken to finance the recording and subsequent tour for the band's next album. Agency Devilfish is handling the digital activation strategy for the project using a dedicated website that will feature a weekly 10-part documentary series on the band. It will also use Facebook, Twitter and Last.fm to promote the partnership.

- IG Index election push

Financial spread-betting company IG Index has launched a national and regional print campaign encouraging consumers to take a punt on likely changes in economic policy by the Conservative-Liberal Democrat coalition. …

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