Magazine article Marketing

What It's Really like Inside: eHarmony

Magazine article Marketing

What It's Really like Inside: eHarmony

Article excerpt

- How does the team come up with fresh marketing ideas?

We hold weekly brainstorms and ask our successful couples how they would market the service. It gives us great insight into how they describe their experience and what elements of it they tell their friends about.

- Describe the marketing team in three words.

Creative, sharp, driven.

- What is the main marketing challenge you face?

To educate people about the difference between the matchmaking service we provide versus a traditional online dating site.

- Is there a dress code?

We're more focused on results.

- What are the hours like?

Our UK office is also eHarmony's international base so some of us have a few early starts.

- What about the salary and benefits package?

In addition to all the normal benefits each team member will visit our LA office at least once a year.

- What are the perks of the job?

One of the best things is that we get to meet customers whose lives have been changed by our service.

- Is there anything particularly interesting about your office?

The personality characteristics and values that eHarmony matches people on scroll across our walls. …

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