Magazine article Management Today

Decisions: Wendy Tan White - Moonfruit.Com

Magazine article Management Today

Decisions: Wendy Tan White - Moonfruit.Com

Article excerpt

Wendy Tan White - Founder of the website design and build company.


The decision to study computer science at university. At Imperial College there were just seven women on a course of 120 people. People ask me what it's like to be a woman in technology but I've worked in banks too and I find technology companies a lot more forward-thinking and supportive of women.

One of my best decisions was marrying my business partner Joe. He ran the web agency I used to work with when I was at Egg and when I first founded Moonfruit, and then we eventually merged the two companies. Joe has given me the most incredible support - both at my best and worst During the dotcom boom, my co-founder Eric and I were real dotcom poster kids - we were all over the papers. And it's just as hard to be with someone as a partner in that situation as when things go wrong.

My best decision of all was to carry on after the dotcom bubble burst and we'd had to go from 60 people back down to two - just me and Eric. I even had to make my husband and mother-in-law redundant.


Were definitely at the beginning. We scaled too fast and too soon, both in terms of manpower and in terms of spend. …

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