Magazine article Parks & Recreation

Game, Set, Match: The Economics of Community Tennis

Magazine article Parks & Recreation

Game, Set, Match: The Economics of Community Tennis

Article excerpt

When people think about public parks, they conjure images of playgrounds, open fields and nature walks. But there is a growing movement in the United States to incorporate another lifetime activity into the mix: tennis.

Tennis is the fastest-growing traditional sport in the country according to the Sporting Goods Manufacturers Association, and a great percentage of those participating are doing so in public parks. So many, in fact, that last year total participation surpassed the 30-million mark for the first time in the 22-year history of The Taylor Group's Annual Study on Tennis Participation. That is an increase of more than six million in the last five years alone.

Tennis has always been a great complement to parks and recreation departments nationwide as a family sport with proven health and wellness benefits. And now more than ever, there are significant economic reasons to add tennis to the programming in your local area--both through increased offerings and refurbishing or building additional courts. …

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