Magazine article Black Enterprise

Making a Connection: A Telecommunications Professional Utilizes Innovative Strategies to Advance Company Growth

Magazine article Black Enterprise

Making a Connection: A Telecommunications Professional Utilizes Innovative Strategies to Advance Company Growth

Article excerpt

[ILLUSTRATION OMITTED]

What's your strategy for being innovative in an already established industry?

We recognized that the marketplace was saturated so we opened the network to unleash a new tidal wave of opportunity. When you have a market that's penetrated, you have to step outside of the box to not only think radically, but react radically. By July 2008, the first device under the Open Development program was certified. We've certified more than 100 devices through this new commercial model, with many more in the pipeline.

How do you use innovation to stay ahead of your competitors?

If you don't innovate, you don't grow. I mandate uncompromised focus on the customer needs, wants, and desires. We search for ideas that will affect the lives of our customers. We focus on sustainable growth. We seek out the best partners in every part of the wireless ecosystem. We understand there is a solution to every problem. We understand that we must set the tone for the dialogue--open, flexible, innovative devices and applications will have the best opportunity for success.

If you don't think broadly enough, if you don't look at every aspect and if you don't partner, you can never take advantage of the full capabilities that innovative thought and work practices can give you.

What is your team's process to best serve customers?

The process for innovation is not restricted to traditional meetings or brainstorming. These components exist, of course, and they can be helpful but they are not the answer. True innovation lies in tapping into the collective intelligence of the members of an ecosystem--and creating partnerships. That includes all of the internal teams but it may also include the work of others outside our core team. This may sound simplistic, but it really is this simple: I demand what my customers demand. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.