Magazine article Communication World

Event Planning and Marketing

Magazine article Communication World

Event Planning and Marketing

Article excerpt

Even in the age of Twitter, Facebook and a host of other social media tools, live events remain a critical and effective marketing method for any organization. In this issue of CW Bulletin, our experts reveal how a well-organized event web site and strategic use of social media can lead to a successful live event--in any economy.

Integrating Social Media into Event Strategies

by Coree Silvera

Social media communication tools are proving to be a valuable resource for successful event marketing--they create buzz, increase attendance and foster interaction long after the actual event. While event marketing focuses on the face-to-face experience of attending, sponsoring and speaking at trade shows or industry meet-ups, social media facilitate shared experiences and create brand advocates on a much larger scale.

You Can't Replace Face-to-Face: Event Success in Any Economy

by Kimberley Clarke

With the economy shrinking and changing and traditional marketing techniques shifting to new-media strategies, how can the modern communicator, public relations manager or fundraising professional command--and keep--stakeholder attention? …

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