Magazine article Technology and Children

Redesigning

Magazine article Technology and Children

Redesigning

Article excerpt

The desire to change products and services is often driven by the need to make a profit on the investment of materials, labor, and distribution while remaining competitive with other producers. When we begin to study the requirements for sustainability, the need to make a profit is secondary to achieving a balance between environmental harmony and economic stability.

Changes in long-cherished systems like economic growth, energy use, resource extraction, and materials handling will create challenges unlike any we have seen in many years. In many cases, new environmental criteria will be required to create safe and durable products. Products need to have life cycles that, when we finish using the product, can be completely returned to the production cycle, creating no waste. This is a concept that has challenged producers for many years. There are few, if any, products that can be completely reused to create something else. It is during the early stages of design that a product's environmental impact must be determined. Ideally, producers want to create products that are environmentally and economically viable alternatives to traditional products. Using the tools of various disciplines, we can create Green redesigned products that use less energy and resources.

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Advertising Manager: These people work with the product designer in order to promote the product. Advertising managers work very closely with other groups, too. They often oversee campaigns with the sales staff and others to generate ideas for advertising the concepts of a product. A good manager will direct a creative staff that develops the advertising, and work with the finance department in order to create a budget and other estimates. Advertising managers must act as liaisons between their company and the agency that actually creates and places the ads for the new product. The new "Green" trends necessitate that the advertising manager publicize the product as environmentally friendly in every way.

Commercial/Industrial Designer: When a product is being considered for redesign, a lot of work goes into researching the product user and how the product will be used. Designers look for specific product characteristics, such as size, shape, weight, color, materials used, cost, ease of use, fit, and safety. Designers often meet with people familiar with the product to conduct market research. With this information they will prepare sketches of the product by hand or with a computer. After conducting research and consulting with a creative director or other members of the product-development team, designers then create detailed sketches or renderings using computer-aided design (CAD) tools. Industrial designers use CAD programs to create machine-readable instructions to guide production tools to build the designed product to exact specifications.

Environmental Scientist: These scientists try to create plans for production that will reduce or eliminate pollution when a product is made. Many times they are responsible for changing the production process to reduce waste and end-of-pipe emissions. Most environmental scientists are charged with looking for sources of pollution and other environmental problems and developing plans to solve those problems. They monitor what is in the air, water, and soil around the manufacturing centers to make sure that the environment is safe. …

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