Magazine article Marketing

Marketer in the News: Will Orr

Magazine article Marketing

Marketer in the News: Will Orr

Article excerpt

- Where has Orr resurfaced?

Will Orr, a lifelong adman, has morphed into a British Gas marketer, taking up the role of communications director as part of a wider company reshuffle.

Orr started his career at WCRS and worked briefly at Mother before returning to the former. He held the roles of managing director and then chief executive, but left last October.

- What will he do at British Gas?

In the new role, which reports to commercial director Rick Vlemmiks, Orr will have responsibility for broadcast and print advertising, as well as the brand's direct marketing. His brief will be to develop the utilities company's ongoing 'Look after your world' campaign. Orr says that his job, which he will take up at the end of the month, is to help British Gas become 'one of the UK's strongest brands'.

- Will he try to get WCRS a place on the British Gas roster?

Perhaps not. Orr's departure from the agency was a little abrupt, with headhunters already beginning to tout out his position while he was still in post. …

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