Magazine article Marketing

Freeview Hands Senior Role to BBC Marketer

Magazine article Marketing

Freeview Hands Senior Role to BBC Marketer

Article excerpt

Digital platform fills top post as it pushes HD offering amid stiff competition.

Freeview has hired BBC marketer Sue Leach as its marketing communications director.

Leach will replace Tim Hunt, who left the digital TV provider in March to become marketing director at Project Canvas. Joining next month, she will report to managing director Ilse Howling, who also worked at the BBC, before moving to Freeview in 2005.

Leach joined the BBC in 2002 and was most recently responsible for marketing activity for factual programming.

The announcement comes as Freeview looks to adjust to the loss of popular content while fighting off the challenge of rival providers.

Last week BSkyB announced its Sky Sports News channel will no longer be free to air; it will be replaced on the Freeview platform with a time-shifted version of Sky3.

Freeview is also facing competition in its bid to become the UK's premier HD TV service. …

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