Magazine article Marketing

Marketing Mole: We'll Call You - Xbox

Magazine article Marketing

Marketing Mole: We'll Call You - Xbox

Article excerpt

Mole's paws are good for digging, but they're not very good for playing video games, so we were excited to hear about Xbox's plans for a controller-free console.

(Mktg gets through to a call-handler on the third attempt.)

Xbox How may I help you?

Mktg I want to know what Xbox Kinect is.

Xbox What is that?

Mktg I'm asking you. It's something about a hands-free game.

Xbox Are you talking about Project Natal? Gaming without the controller?

Mktg Yes, that's it.

Xbox The only information we have is on our website.

Mktg So what is it?

Xbox It's a device you can put in front of your television that gives you the opportunity to play without a controller. It will catch your movement and transfer it to the game.

Mktg What if you don't have a lot of room?

Xbox Well, you need some room in order to play.

Mktg What if you have lots of people in the room?

Xbox Well, in that case, make sure you have enough room for everyone to participate in the game; you need a lot of room as you use your whole body.

(Mktg gets cut off again and has to ring back.)

Mktg How does it determine who is and isn't playing the game in the room? …

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