Magazine article Marketing

Brand Manager of the Week: Tracey Hyem, Brand Manager, Continental Tyres

Magazine article Marketing

Brand Manager of the Week: Tracey Hyem, Brand Manager, Continental Tyres

Article excerpt

- Describe yourself in three words.

Reliable, conscientious, fun-loving.

- How would you define marketing?

Communicating what your product is, and why the consumer would want to buy it.

- What would you be if you weren't a brand manager?

Running a cafe or deli in the Lake District.

- What advice would you give someone starting their marketing career today?

Be passionate about the brand and have fun.

- What was your first job?

A marketing assistant for a company that made sensors for domestic appliances.

- How did you get your first job?

Through a business work-placement scheme at university.

- What attracted you to your current job?

Continental Tyres is a strong international brand with a reputation for exceptional quality. As I had lived in Germany for eight years, I could also associate with a German company.

- What hobbies do you have?

Mountain biking, walking and anything that involves me being active and outdoors. …

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