Magazine article Marketing

Elle Macpherson Fronts VMTV 'Top Model' Ads

Magazine article Marketing

Elle Macpherson Fronts VMTV 'Top Model' Ads

Article excerpt

Virgin Media Television (VMTV) has launched its biggest marketing campaign of the year to support the return of Britain's Next Top Model.

The latest series of the flagship show, which starts next week on Virgin's Living channel, will be presented by Australian supermodel Elle Macpherson, who replaces Lisa Snowden. Macpherson will oversee a new judging panel and the 25 contenders will face more extreme challenges.

The campaign, fronted by Macpherson, has been created by ad agency Karmarama. It was handed the work without a pitch, despite The Brooklyn Brothers having been appointed to the Virgin Media Television advertising account last year. Media is being handled by Manning Gottlieb OMD.

The push is being spearheaded by TV teaser spots followed by longer executions, as well as press, outdoor and digital work. The ads also promote the broadcast sponsor, fashion retailer ASOS.com.

The outdoor activity, which includes 48-sheets and LCD 6-sheets, is aimed at reaching a commuter audience at national rail and Tube stations, and consumers in shopping centres. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.