Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Plant sweets debut

Goody Good Stuff, a range of confectionery that claims to be made from a revolutionary plant extract, is to launch in the UK, bidding to take share from Haribo and Nestle. The sweet brand has secured listings in Asda and is in conversations with other retailers ahead of an expected wider roll-out. It is also sold in Planet Organic. Goody Good Stuff's unique selling point is that it claims to be made using only all-natural ingredients, and a plant-derived bio-gum that eliminates the need for meat-based gelatine.

- Wonderbra website

Wonderbra UK has launched a revamped website in an effort to better target its 18- to 30-year-old online audience. The Wonderbra site, created by marketing agency Iris, aims to engage customers by integrating it with their own social media activity, and adding the ability to 'like' different products and videos, as well as following Twitter updates on Wonderbra activity.

- Heinz adds to juices

Heinz is bolstering its ready-to-drink juices range. It is extending the portfolio of products by adding a mixed berries and apples flavour variant. It is also adding spring water to the range.

- Mobile brand recruits

Everything Everywhere, the newly merged Orange and T-Mobile entity, has announced a new marketing line-up to oversee its brand activity. Steven Day, vice-president of brand and communications, will have three directors reporting to him. These include the appointment of Spencer McHugh, previously brand marketing director for Orange UK, who has now moved to the new role of marketing director for the merged mobile provider. McHugh will be taking on the responsibility for brand marketing activity, including advertising, media, direct marketing and retail marketing.

- Apple steps up ranks

The high-profile launches of the iPad and iPhone 4 have lifted Apple to fourth place in the top 100 online retailers list compiled by Experian Hitwise. While Amazon dominates the number one spot, a position it has held since the list was first compiled in 2006, the trend for retailers with physical outlets to climb the rankings at the expense of pure-play online specialists has emerged in recent months.

- Madonna fashion line

Madonna is set to launch a line of fashion products called Material Girl. The clothing range, which is exclusive to Macy's New York and is designed for teenagers on a budget, is looking to revive the leather-and-lace-themed fashion of the 80s. Most items are available for under dollars 40 (pounds 26).

- Tree charity revamp

The Woodland Trust has adopted a new strapline to highlight a change in approach to the environmental work it carries out. It will now be using the 'More trees, more good' strapline alongside its traditional intertwined oak leaves logo as a way of summing up its long-term vision The change in strapline forms part of a campaign by The Woodland Trust, which aims to see the planting of 20m native trees per year in the UK.

- Google travel buyout

Google has set its sights on the highly lucrative travel market after it purchased travel search specialist ITA Software for dollars 700m (pounds 460m). ITA Software works with airlines and travel agencies by aggregating flight times, availability and pricing details. The cash deal could potentially position Google in direct competition with leading online travel sites. …

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