Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Michael Bates - Marketing Director, Morrisons

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Michael Bates - Marketing Director, Morrisons

Article excerpt

- The first result takes us to the Wikipedia entry for actor Michael Bates, the second to the site's disambiguation page for the name - none of those listed is the Michael Bates we are looking for.

- The third is the IMDb page for the actor, while the fourth result is also for the actor, from a DVD distributor's site.

- The final entry is about an up-and-coming cricketer.

Verdict: The marketer appears to have a poor online presence. However, he is hampered by sharing a name with someone more famous. When you add 'Morrisons' as a search term, our man appears in the results.

Action: To improve his personal SEO, Bates should establish a LinkedIn profile, as this ranks high on Google. Another option is to open a Twitter account. He could even write a Wikipedia entry about himself, which would feature on the site's disambiguation page.

Michael Bates (actor) - Wikipedia, the free encyclopedia

Michael Bates (4 December 1920 - 11 January 1978) was a British actor born in Jhansi, United Provinces India. Bates served as a Major serving with the ....

en..wikipedia.org/wiki/Michael_Bates_(actor) - Cached

Michael Bates - Wikipedia, the free encyclopedia

Michael Bates may refer to: Michael Bates (actor) (1920-1978), British actor born in Jhansi, India; Michael Bates (American football) (born 1969), . …

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