Magazine article Marketing

Brand Manager of the Week: Antony Hawman, Brand Partnership Manager, My-Wardrobe.Com

Magazine article Marketing

Brand Manager of the Week: Antony Hawman, Brand Partnership Manager, My-Wardrobe.Com

Article excerpt

- Describe yourself in three words.

Creative, persuasive, obsessive.

- How would you define marketing?

Engaging a consumer with your product and keeping them informed and interested to result in sales or awareness.

- What would you be if you weren't a brand manager?

I'd probably still be in publishing.

- What advice would you give someone starting their marketing career today?

Get the best contacts you can. My contact book is everything to me.

- How did you get your first job?

I met the then-publishing director at Marketing magazine and was blown away by her passion.

- What attracted you to your current job?

I've always loved the luxury end of fashion and the fast-paced growth of My-wardrobe.com really excited me.

- What hobbies do you have?

I've just got my own place and am currently loving the whole 'interior design' thing.

- What makes you angry?

Rudeness, irrational people and bad service.

- If you were a brand what would you be and why? …

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