Magazine article Strategies: The Journal of Legal Marketing

Convening Critical Conversations

Magazine article Strategies: The Journal of Legal Marketing

Convening Critical Conversations

Article excerpt

In law firms, companies and the industry at large, LMA helps its members identify issues, craft solutions and advocate for change.

One of the many reasons I look forward to attending the LMA Annual Conference every year is the concentrated flow of ideas and perspectives from colleagues worldwide. The scene in Denver last month delivered on this promise in a big way, with the energy and buzz of more than 800 people gathered together to advance our profession.

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The conference provides education and networking, of course. But it also benefits LMA members by convening critical conversations about issues of importance to our industry. As law firms look to find their footing in "the new normal," leadership in marketing, business development, communications and technology--in service of client objectives--has never been more important. I am grateful to everyone who attended the conference and contributed to the many conversations--in person and online--that took place in Denver.

In this spirit, I'd like to highlight a few other critical conversations that LMA is convening or in which we will play a role this year.

ABA Commission on Ethics 20/20. LMA has formed, with Past President Kim Perret as chair, a task force in response to the American Bar Association's Commission on Ethics 20/20. The ABA Commission has embarked on a three-year review of the ABA Model Rules of Conduct to consider changes to the practice of law spurred by, international expansion, technology and new fee and service models, among others. …

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