Magazine article The Fader

Party in the USA: Best Coast Is Every Girl's Dream

Magazine article The Fader

Party in the USA: Best Coast Is Every Girl's Dream

Article excerpt

It's an open secret that teenage girls basically run the country. Armed with a lethal combination of surging hormones and disposable incomes, they target demographic of ad executives, development heads and senior brand packagers alike. Captains of industry eager to unlock the psyche of this sensitive yet vicious demographic should skip the market-testing and complicated flowcharts and head directly to the new record by Los Angeles--based band Best Coast. Fronted by 23-year-old Bethany Cosentino (a former FADER intern), their songs address the grand themes of (teenage girl) life: love trouble, summertime, smoking weed, wishing your cat could talk. And if thirty-something dudes and your grandmother happen to vibe on these too, well hey, jackpot.

[ILLUSTRATION OMITTED]

"When I was a teenager I was into a lot of female-fronted music, so for me to be a front woman in a band and have young girls sing along with the lyrics or approach me after a show feels really good," says Cosentino, who, along with bandmate Bobb Bruno, enjoys hanging at suburban malls during downtime on tour. "Last night Bobb got a really crazy cocktail at the Cheesecake Factory called the Flying Gorill," Her album, recorded and carefully produced this past winter with Lewis Pesacov (of Fool's Gold and Foreign Born), is a collection of lovesick pop songs drenched in Wall of Sound harmonies, fuzzy guitars and simple, surfy hooks, Entering the studio with a cast of influences in mind--The Strokes, Aretha Franklin's gospel, Ringo's early Beatles beats, Lindsay Buckingham's guitar work--Cosentino and Bruno have slayed a sound that's cotton candy meets overflowing ashtray. …

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