Magazine article Marketing

Brand Manager of the Week: Nathan Griffiths, Trade Marketing Manager (Modern Channel), Perfetti Van Melle

Magazine article Marketing

Brand Manager of the Week: Nathan Griffiths, Trade Marketing Manager (Modern Channel), Perfetti Van Melle

Article excerpt

- Describe yourself in three words.

Funny, thoughtful, conscientious.

- How would you define marketing?

Explain, gain and retain.

- What would you be if you weren't a brand manager?

A journalist or copywriter.

- What advice would you give someone starting their marketing career today?

Be an all-rounder, get an understanding of the business as a whole and not just your immediate responsibility.

- What was your first job?

I flipped burgers at McDonald's.

- What hobbies do you have?

Travel, cycling, swimming and going to gigs.

- What makes you angry?

Office politics and people taking credit for others' work.

If you weren't you, who would you be?

- Tony Wheeler, co-founder of Lonely Planet. I bet he has seen some amazing things.

- What's your favourite holiday destination?

Vietnam.

- What's your favourite pub?

Oakford Social Club in Reading.

- What other languages do you speak?

Hablo un poquito de Espanol.

- If you were a brand, what would you be and why? …

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