Magazine article CRM Magazine

Hoover's, Inc

Magazine article CRM Magazine

Hoover's, Inc

Article excerpt

Hoover's, Inc.

5800 Airport Blvd.

Austin, TX 78752

CONTACT: Hoover's Sales

Phone: 866-473-3956



Hoover's, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's is headquartered in Austin, Texas.

Our CRM integration product, Access Hoover's, gives customers access to our global database of more than 65 million public and private companies and 85 million key people--all within the CRM environment. Our product was designed to add value to CRM systems by enriching existing data and providing a rich source of new leads.


Access Hoover's gives users valuable breadth and depth of information: use it to target new prospects, develop insightful relationships, and close deals.

* Increase productivity--Team members no longer have to spend time crawling

the web, researching individual companies. The information from Hoover's is all there at the touch of a button, in the application they use most.

* Enrich your sales calls--Initiate better "business" conversations by appending the most up-to-date business intelligence to your account, contact and lead records

* Get through to decision-makers--Gain your contacts trust by educating yourself about their specific business and industry

* Improve prospecting--Create extensive lists that are tailored to your specific prospecting needs

* Cross sell into existing accounts--Locate additional contacts in the Hoover's database with insight into corporate linkages


* Find key people and companies in the Hoover's database of 65 million public and private companies and 85 million people

* Build customized lists using more than 40 filter criteria

* Control which people are added to your CRM as leads and contacts, eliminating duplicates

* Enhance existing CRM records with +50 Hoover's data points, such as: company description, employee count, contact information, revenue, key executives & bios, Industry info, DUNS Number/SIC/NAICS, and historical financials

* Utilize "More Information" to access additional, in-depth Hoover's company coverage, build presentation-ready company reports, get news and alerts, and more

Our product combines Hoover's rich insight on companies and executives with an easy-to-use CRM interface. …

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