Magazine article New African

At the Core Are the Meaningful Relationships and Partnerships We Have Built with Government, Communities, Universities, the Private Sector, SMEs and NGOs

Magazine article New African

At the Core Are the Meaningful Relationships and Partnerships We Have Built with Government, Communities, Universities, the Private Sector, SMEs and NGOs

Article excerpt

* Growing local economies, empowering local communities. For many years, Diageo has been sourcing significant volumes of sorghum and barley from local farmers. For example, Guinness Nigeria has been partnering with research institutes, universities and development organisations since the early 1990s to develop technology to improve sorghum yields. A 50% increase in yield has led to Diageo sourcing 95% of sorghum locally, benefitting 27,000 farmers.

* Improving water management with our corporate peers. Through our Water of Life initiative, in partnership with others Diageo has provided access to potable water for millions of people across Africa over four years. In parallel, Diageo has led a series of roundtables across the continent to discuss water management, the continent to discuss water management. Our 'Water: A Business Imperative' initiative led to the first Call to Action by the African business community to improve water policies in partnership with government.

* Promoting responsible behaviours around alcohol. Diageo supports the World Health Organisation's global strategy to reduce the harmful use of alcohol. We work in partnership with industry, government and others focusing on anti-drink driving and preventing underage consumption. …

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