Magazine article Management Today

Decisions: Nick Jenkins, Moonpig.com - Founder of the Online Personalised Greetings Card Seller

Magazine article Management Today

Decisions: Nick Jenkins, Moonpig.com - Founder of the Online Personalised Greetings Card Seller

Article excerpt

MY BEST ... Was to leave my job as a commodities trader in Russia to come back to the UK and set up Moonpig when I was 30. It was definitely time to come home - I'd been there for eight years since I left university - but the added incentive to leave was that I had a death threat nailed to my door. It was from a client who had stolen quite a lot of our sugar and had then got annoyed when I pursued him.

Since founding the business, one of the best decisions I made was to spend six years getting the product and the service right before we spent lots of money on marketing to drive growth much faster.

Another good decision was about three years ago when I stood back from the day-to-day role and promoted our commercial director to MD. When your job is to make sure that everything works, you don't have much time to focus on the strategic side and think about the future. It was a difficult decision to hand over the reins, but it was made easier by the fact we'd worked alongside each other for a year so I knew exactly what I was getting.

MY WORST ... Was when I set up a business with a friend at university selling Jermyn Street quality shirts on the cheap, because we had an overseas manufacturer. …

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