Magazine article Marketing

What It's Really like Inside: Tracklements

Magazine article Marketing

What It's Really like Inside: Tracklements

Article excerpt

- How does the team come up with fresh marketing ideas?

We are based in a stunning part of the world where inspiration is everywhere. We use standard techniques, but our best ideas often come from bizarre and unrelated places.

- What are the perks of the job?

Great location, great team and exceptional food.

- Describe the marketing team in three words.

Creative, exciting, challenging.

- What is the main marketing challenge you face?

Trying to get consumers to read labels, so that they can see why our all-natural products might be a bit more pricey, and persuading them that paying a little more for quality represents the best value for money, nutritionally, environmentally and economically.

- Is there a dress code?

We are in the middle of the Cotswold countryside, and the job is so varied that it pays to be prepared.

- What about the salary and benefits package?

We get paid monthly, all the mustard we can eat and we get to hang out with some brilliant fine-food producers.

- Is there anything particularly interesting about your office?

People are the most interesting things inside our office. …

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