Magazine article Information Today

MarkLogic: Building the Brand

Magazine article Information Today

MarkLogic: Building the Brand

Article excerpt

It's been a good year for MarkLogic, and 2010 isn't over yet.

Ken Chestnut, vice president of product marketing, says that there have been quite a few changes at MarkLogic, the first of which involves the company name. "The company name and the server name are now exactly the same," says Chestnut. "They're both one word ... just MarkLogic. The shift in the branding and the logo aligns the company with the product."

MarkLogic's 180-plus employees now tend to the needs of more than 210 customers around the globe in the U.S., the U.K., Germany, France, Sweden, Holland, Spain, and Italy. The growing list of MarkLogic customers includes the Mayo Clinic, Ingram Book Group, Thomson Reuters, United Airlines, the New England Journal of Medicine, and the U.S. Department of State.

"At the core, we serve the media market and the government, along with the financial sector, which has a huge amount of unstructured data," says Chestnut. He credits new board member Jeff Miller, former CEO of Documentum, with helping the company focus more in-depth on the growing number of vertical markets.

MarkLogic serves the broad spectrum of data along the information continuum, from unstructured to semistructured to structured data. Chestnut points to the five key industry-use cases where the MarkLogic server keeps information accessible in formats that serve a variety of needs:

* A Common Repository consolidates data from a range of sources for clients such as Elsevier and Morgan Stanley.

* A Metadata Catalog maintains a repository of metadata to foster information sharing and discoverability for customers such as the Library of Congress and The U. …

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