Magazine article Marketing

Editor's Comment: The End of the Beginning

Magazine article Marketing

Editor's Comment: The End of the Beginning

Article excerpt

If ever more proof were needed that social media is now part of the fabric of British culture, then here it is: Winston Churchill has started tweeting.

It's hard to imagine our 'Greatest Briton' clutching a mobile phone instead of his trademark cigar, but the wartime leader's estate has launched an iPhone app, as well as a Facebook and Twitter profile to bring the 'wit and wisdom' of the former prime minister to a wider audience.

Fans can sign up at twitter.com/wchurchill2010 to receive quotes from the great man relating to news and current affairs. Recent tweets include 'What a slender thread the greatest of things can hang by #LondonFashionWeek' and 'The best evidence of the fairness of any settlement is the fact that it fully satisfies neither party #LibDemConference'.

While on the surface this may seem absurd, it provides yet another example of the extent to which Twitter is now regarded as a mainstream media platform. It's no coincidence that the microblog has waited to become so ubiquitous to roll out a relaunch aimed at making it as relevant to UK advertisers as it now is to consumers. …

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