Magazine article Marketing

Marketing Mole: We'll Call You - the Sunday Times

Magazine article Marketing

Marketing Mole: We'll Call You - the Sunday Times

Article excerpt

Mole was shocked to discover this weekend that the local Asda had decided not to stock The Sunday Times so we decided to find out what was the problem

The Sunday Times: Hello, can I help you?

Mktg: Yes, I hope so. I was disturbed to find that my copy of The Sunday Times was not for sale in Asda last week. Do you know why this was?

The Sunday Times: Hang on there and I will put you through to our customer liaison department. (Transfers call.)

The Sunday Times: Hi.

Mktg: Hello there. Perhaps you will be able to help me. I couldn't find The Sunday Times in Asda last week. Do you know what is happening?

The Sunday Times: Please hang on. I think there is a reason for this Can I just take your name, please?

Mktg: Yes you can. (Gives name.)

The Sunday Times: Yes, I think what has happened is that there has been a price increase on the paper and Asda believes that its profit margin has been cut. It has therefore decided not to sell the paper. …

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