Magazine article Marketing

What It's Really like Inside: Yo! Sushi

Magazine article Marketing

What It's Really like Inside: Yo! Sushi

Article excerpt

- How does the team come up with fresh marketing ideas?

We're so lucky to be heavily influenced by Japan, which we can tap into on a daily basis.

- What are the perks of the job?

Free sushi, working for the coolest restaurant brand, and the odd trip to Tokyo.

- What is the main marketing challenge you face?

Letting people know that there is lots more to Yo! Sushi than great sushi. Our customers can choose from more than 80 Japanese-inspired items; there is something for everyone.

- What are the hours like?

We are all entrepreneurial and definitely not nine-to-fivers.

- What is the company like for training and career progression?

Strong. We have had cleaners in the restaurants who have risen to senior management positions.

- Does the team socialise outside office hours?

We never miss our 'Thirsty Thursdays', plus we flex our competitive muscle in the local pub quiz on a Monday night. Karaoke can also be popular.

- What about the salary and benefits package?

Competitive, plus all the sushi you can eat. …

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