Magazine article New Zealand Management

REGIONAL FOCUS : Doing Business in. Hawke,COs Bay; Known for Its Wine and Warm Weather, Hawke,COs Bay Is Also a Great Place for Business. Here Is Your Guide to the Region and Its Opportunities

Magazine article New Zealand Management

REGIONAL FOCUS : Doing Business in. Hawke,COs Bay; Known for Its Wine and Warm Weather, Hawke,COs Bay Is Also a Great Place for Business. Here Is Your Guide to the Region and Its Opportunities

Article excerpt

Why do business here?

Best known for the twin cities of Napier and Hastings, HawkeCOs Bay is a bustling region with a strong emphasis on pastoral farming and horticultural activities, complemented by an export-oriented primary food-processing and viticulture industry.

Other sizeable manufacturing sectors include forestry and wood processing, chemicals, and significant and typically entrepreneurial engineering and technology industries.

There are many reasons why HawkeCOs Bay is becoming a location where new businesses are emerging and local businesses are growing, says Vicky Roebuck of Venture HawkeCOs Bay.

C[pounds sterling]HawkeCOs Bay has the major concentration of industry on the East Coast of the North Island with the major transportation routes into and out of the region, including a port, rail and the airport.

C[pounds sterling]Hastings has great land availability and plenty of infrastructure capacity to deal with growth, and the region offers a cost-competitive business environment.

C[pounds sterling]With the installation of high-speed broadband in the region, business can be done from anywhere. Why not live, work and play in one of the most beautiful parts of New Zealand?C[yen]

UnisonFibre sales and marketing manager Wayne Baird says when Unison Networks decided to deploy a smart grid across its electricity network it needed a fibre communications backbone. A natural extension, which made sound commercial sense, was to become an open access provider. The benefit of open access is that any service provider can connect its customers to the network for ultra-fast fibre broadband.

Unison is rolling out 130km of fibre cable across its three network regions in HawkeCOs Bay, Taupo and Rotorua and is now starting to connect businesses, schools and local authorities.

C[pounds sterling]The fibre is ready to connect to whoever we go past. It certainly makes it more viable for any business to operate out of the HawkeCOs Bay,C[yen] Baird says.

Companies already benefiting include ABC Software, which supplies software for pack-houses, as well as the Eastern Institute of Technology and Napier City Council.

C[pounds sterling]Broadband is a key enabler of economic growth and our purpose is to help make sure that businesses here get well ahead and to help grow the wealth of the region,C[yen] says Baird.

HawkeCOs Bay has been hit by the economic downturn, says Rachel Cornwall, director of recruitment service Red Consulting, but business remains buoyant. C[pounds sterling]ItCOs been tough but businesses are pushing through it.C[yen]

She says many people with exceptional skills are moving to the Bay for lifestyle reasons, particularly from middle-management roles in cities like Auckland, but there still skills shortages Co for structural engineers, for example.

She says it is a primary economy, which is where the main work opportunities are found, rather than the corporate, telecommunciations or banking industries. To attract business, there are several options available in funding and support for research and development projects.

Through TechNZ, the Foundation for Research, Science and TechnologyCOs business investment programme, up to $50 million annually is available to businesses to develop new technologies.

Venture HawkeCOs Bay and the HawkeCOs Bay Regional Development Agency are part of the regional partner network which provides fast, accessible research and development advice and funding to local businesses undertaking early-stage or small R&D projects up to $60,000.

For more details, contact Venture Hawkes Bay on 06 834 1918.

Five great places to stay

1. Te Pania Scenic Circle Hotel: The 109-room property offers 4-star accommodation of an international standard. Guests have access to the pools and gym across the road. 45 Marine Parade, Napier, Ph 06 833 7733, tepania@scenichotels. …

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