Magazine article Marketing

Brand Manager of the Week: Sam Dolan, Marketing Manager, Cravendale

Magazine article Marketing

Brand Manager of the Week: Sam Dolan, Marketing Manager, Cravendale

Article excerpt

- Describe yourself in three words.

Wise old cow (very apt for a milk brand).

- How do you define marketing?

Alerting the world to the benefits of buying and using a product.

- What advice would you give someone starting their marketing career today?

Be yourself - it's too easy to try to be something you're not, but you'll soon be caught out.

- What attracted you to your current job?

Knowing that I would be helping to sell a product that's good for you - no guilty conscience.

- What was your first job?

As a sales assistant at shoe shop Timpson. I was armed with a bottle of talcum powder and a foot measure, and was rushed off my feet for pounds 15 a day. I worked there every Saturday for a year.

- How did you get your first job?

Tenacity - I trawled the shops of Wakefield handing out CVs until one of them gave me a job.

- What hobbies do you have?

I've got a four-year-old who likes to keep me busy.

- What's your favourite holiday destination? …

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