Magazine article Marketing

Manchester City Hit as Global Brand Plans Stall

Magazine article Marketing

Manchester City Hit as Global Brand Plans Stall

Article excerpt

Club's commercial ambitions take knock with loss of chief marketing officer.

Manchester City Football Club has suffered a dent to its ambitions to become one of the biggest football brands in the world, following the departure of its chief marketing officer, David Pullan.

Pullan, who left last week, had only been in the role for about 18 months. He was appointed in March 2009 as the club looked to grow its client base under the stewardship of Abu Dhabi United and its multi-millionaire owner Sheikh Mansour bin Zayed Al Nahyan.

It is understood that Pullan has left with no job to go to and has returned to live in London.

Manchester City declined to comment on his departure, other than to confirm the club is looking for a replacement. However, a source claimed Pullan's chief marketing officer role could be split into two.

Pullan reported directly to chief executive Garry Cook. Chris Kay, a former executive at ad agency Fallon, is still with the club as head of marketing and is the leading internal candidate to replace him. …

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