Magazine article Marketing

Marketing Mole: We'll Call You - PizzaExpress

Magazine article Marketing

Marketing Mole: We'll Call You - PizzaExpress

Article excerpt

Moles love pizza, so we were excited to discover that we will soon be able to indulge our passion for it at breakfast-time - without touching last night's leftovers.

PizzaExpress: Hello, how can I help you?

Mktg: I am trying to find out more details about your pizza lab. I believe it is going to be selling breakfasts. Is that right?

PizzaExpress: I am not sure. I am going to have to get someone to phone you back. Can I take your number?

Mktg: Yes (Mktg gives number. A woman from PizzaExpress calls back 10 minutes later).

PizzaExpress: Hi. I heard you called before. I can tell you more details about the lab. What was it in particular that you wanted to know?

Mktg: I wanted to know about the breakfast menu. Will that be on offer?

PizzaExpress: Yes. The lab is in Richmond and it opens on 21 October. It will be trialling its breakfast menu. You can go to the website, www.future-express. …

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