Magazine article Talent Development

Blazing a Trail with Change: A Design Firm Positions Itself as an Industry Leader by Implementing a Companywide Software Transformation

Magazine article Talent Development

Blazing a Trail with Change: A Design Firm Positions Itself as an Industry Leader by Implementing a Companywide Software Transformation

Article excerpt

The following story was told by Janine Pesci, director of talent development at global architecture, design, planning, and consulting firm Gensler.

CLIENT>>

A large international design firm with approximately 2,400 employees in more than 33 locations worldwide

PROBLEM>>

The company was embracing both a philosophical and technical shift in its approach to designing and delivering client work, requiring a move to a new virtual format called building information modeling (BIM). Approximately 1,800 technical staff needed to be trained in a new platform, tool, and vernacular. Gensler also faced the challenge of communicating the change to its external partners, clients, and the larger industry.

CAUSE>>

Previously, Gensler had used 2D computer animated design software called CAD. In 2006, the company implemented the new 3D platform REVIT. Gensler is currently using this software to design Shanghai Tower, the second-tallest building in the world and the tallest building in Asia. The company coined the change management initiative "The REVIT Revolution."

METHODS/TOOLS>>

Training was Gensler's first change management method. The company's learning department--called the talent development studio--is composed of four employees and was established four years ago. The bulk of the company's learning support comes from internal employees who volunteer their time on learning councils located in each of the company's seven regions. …

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