Magazine article Marketing

What It's Really like Inside: Giraffe

Magazine article Marketing

What It's Really like Inside: Giraffe

Article excerpt

- How does the team come up with fresh marketing ideas?

We work with our teams in the restaurants to focus on key areas, then either run with something, or, if it has mileage, discuss with our PR team how to maximise awareness in the long term.

- What are the perks of the job?

Meeting customers we have been talking to for ages on Twitter, tasting new menu items and launching the brand in different places.

- What is the main marketing challenge you face?

Keeping things fresh for a market flooded with deals, and staying on top of social media.

- Is there a dress code?

No.

- Does the team socialise outside office hours?

We either tend to go to Giraffe for a cocktail and nibbles to catch up, or to the local cafe for lunch.

- What are the hours like?

Some of us are often out and about while others are office-based, but, as anyone with a BlackBerry knows, there is no such thing as being off-duty.

- What is the company like for training and career progression?

We have a fantastic trainer for the restaurant staff, and because Giraffe is still expanding there is development and career progression for the right people. …

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