Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Dr Andy Wood, Managing Director, Adnams

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Dr Andy Wood, Managing Director, Adnams

Article excerpt

- The first link pushes to Wood's profile on the Adnams website.

- The second link is to a story on the US Financial Times site about Adnams.

- The next link is to an interview with Wood on www.foodchain-magazine.com.

- The fourth link is to www.carbon-innovation.com covering the carbon efficiency of Adnams.

- The final link is to Wood's Twitter account.

Verdict This is a mixed profile. The article on us.ft.com is an excellent placement, but more than two years old. Twitter is positive, but he is no longer using it.

Action Wood should target the food and drink, FMCG and marketing trade press for opportunities to comment. In addition, he should reactivate his Twitter account.

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