Magazine article Sunset

He'll Be Missed

Magazine article Sunset

He'll Be Missed

Article excerpt

As we finished work on this issue, we received sad news about our extended Sunset family: Bill Lane, our publisher for 30 years and friend for many after, had died at the age of 90. Few people have had such a big impact on Sunset.

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When his father first bought the magazine in 1928, 8-year-old Bill sold subscriptions door-to-door. I'm sure that's where his tireless enthusiasm for the magazine was born--his salesmanship became legendary much later. After serving in the Pacific in WWII, he returned home and made his father's magazine even more successful. In the West's post-war growth, Bill steered Sunset into the ultimate guide to the good life of barbecues, guacamole, and sunny family vacations, all with a "seize the day" attitude and an appreciation for regional differences that became our hallmarks. He also stamped the magazine with a responsibility to protect the West's most beautiful places; under his leadership, Sunset became an advocate for national and state parks. …

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