Magazine article Marketing

Tesco Readies Clubcard Scheme for Web Revamp

Magazine article Marketing

Tesco Readies Clubcard Scheme for Web Revamp

Article excerpt

Retailer's 15m Clubcard holders to benefit from 'multichannel' relaunch in 2011.

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.

From next year, 15m Clubcard members will have access to their statements online for the first time.

Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'.

As well as cutting direct-mail costs, it said the change would give consumers 'simpler access and greater choice'.

Alison Wright, senior marketing manager for Clubcard, confirmed that the supermarket was on target to launch Clubcard online in 2011.

'We are still in the planning stage, so details of how it will look and feel for customers are being ironed out,' she said. 'Ultimately, our aim is to offer customers more choice in how they operate their Clubcard account.

'We realise that customers lead busy lives. They are online more often and are looking to us to help make the weekly shop as simple and convenient as possible. …

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