Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Berocca digital Boost

Pharmaceuticals company Bayer is launching its first digital campaign for vitamin supplement brand Berocca. The campaign, created by JWT London, will promote variant Berocca Boost, which contains the natural stimulant guarana, to consumers seeking an alternative to energy drinks The Facebook app compares taking Berocca Boost to listening to an upbeat music track. Users of Facebook and digital music service Spotify can send their friends a 'music boost', delivered by an animated ninja character.

- Sainsbury's recipe

Sainsbury's is rolling out a new collection of its classic branded cookbooks, launched in 1978. The Winter Recipe Collection by Sainsbury's, a joint enterprise between the supermarket and customer publishing agency Seven Squared, goes on sale at the end of the month, priced pounds 5. Three more books are planned for next year.

- Vodafone bolsters F1

Vodafone has extended its sponsorship of the McLaren F1 team until 2013. The deal expands Vodafone's role from mobile partner to total communications partner, covering mobile and broadband networks, content and communications services and associated devices. The previous five-year contract was due to finish at the end of the 2011 season.

- Covonia TV push

Covonia, the coughand cold-medicine brand, is launching its biggest TV campaign to date. The ad, created by Bray Leino, features a voiceover by TV chef Ainsley Harriott. He provides the voice for the brand's bull mascot, Stan, who runs through walls to provide relief for cold sufferers.

- Unison rallies workers

Unison, the public sector trade union, has embarked on a month-long TV, print and radio ad campaign. Launched to coincide with last week's Comprehensive Spending Review (CSR), the recruitment drive is aimed at hard-to-reach public sector workers. The activity, which uses the strapline 'A million voices for public services', seeks to encourage workers who are worried about the deep public sector cuts outlined in the CSR to join Unison.

- Santander review

Santander is to re-evaluate its marketing strategy. It has confirmed plans for a review of its UK agency relationships, five years after handing its pounds 35m account to Engine Group.

A series of agencies have been invited to pitch for the account, including Engine's lead creative agency, WCRS. The review, led by Santander director of brand and communications Keith Moor, is expected to be completed before Christmas.

- Citroen picks UK chief

Citroen has promoted Jules Tilstone to UK marketing director. He replaces Ian Hughes, who has left to join a leasing company. Tilstone has held several posts since joining Citroen in 2000, latterly head of digital marketing. He assumes his new role on 1 November and will report to Citroen UK managing director Linda Jackson.

- Five out of the 'box

Channel Five is to leave commercial TV trade body Thinkbox. The broadcaster, owned by Richard Desmond's Northern & Shell, will relinquish its position on the Thinkbox board from January and will no longer financially support the organisation. Thinkbox chief executive Tess Alps described the move as 'disappointing' and said it would 'limit the amount of work (Thinkbox is) able to do'. UKTV joined Thinkbox in August, meaning that, for a short time, the body represented all the UK's major ad-funded broadcasters.

- Aviva takes a punt

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online broadcaster ePlayer. …

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