Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Peter Gutierrez, Managing Director, Jose Cuervo International

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Peter Gutierrez, Managing Director, Jose Cuervo International

Article excerpt

- The first link leads to Gutierrez's LinkedIn profile.

- The second and third are to articles on Marketing's site.

- The fourth is to a Brand Republic story about an agency hiring.

- The final link is to Brand Republic's version of the profile that appeared in Marketing.

Verdict: Gutierrez has a strong showing in the trade press. All the references are recent, but most refer to a single story, which reflects a lack of activity on his part. However, his LinkedIn profile is very good.

Action: Gutierrez should comment on stories about the alcohol sector so he appears in a wider range of publications. Doing so will also establish him as a thought-leader in his area. To engage with his key market, he should consider starting a Twitter feed highlighting that tequila is not solely a shot for the end of the night.

Peter Gutierrez - Directory - LinkedIn

Peter Gutierrez. Title: Managing Director at Jose Cuervo International; Demographic info: Food & Beverages - Reading, United Kingdom ...

www.linkedin.com/pub/dir/Peter/Gutierrez - Cached Show more results from linkedin.com

Marketing news & marketing jobs - Marketing magazine - Resource ...

14 Oct 2010 ... Peter Gutierrez, managing director of Jose Cuervo International, is taking on tequila's . …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.