Magazine article Marketing

Marketing Mole: We'll Call You - Costa Coffee

Magazine article Marketing

Marketing Mole: We'll Call You - Costa Coffee

Article excerpt

Ever alert to the exploitation of our fellow mammals, and the risks of a scorching latte in primate hands, Mole sought reassurance about Costa's latest TV ad.

Costa Coffee: Hello, can I help?

Mktg: Hi, I'm calling to find out about your new advertising campaign. I donate to animal charities and some friends were telling me it was cruel that monkeys were being used. Were you allowed to use them?

Costa Coffee: Yes, they are from a specialist organisation called Amazing Animals. The monkeys have all appeared in movies and on TV, and they had their handler there while we were filming. There was a vet there from the RSPCA as well.

Mktg: So it's OK to use animals in ads?

Costa Coffee: As long as you follow the right procedures, yes.

Mktg: I know some people have complained, some people say it's cruel to get monkeys to play with coffee machines.

Costa Coffee: A lot of (the ad) was animated, and they weren't actually near any of the cups. …

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